Disney has announced that it will stop offering specialized cell phone service by the end of the year.  The Disney service was targeted at children, allowing parents to set very strict safeguards. Parents could keep tabs on their kids with location-tracking software, and could set it so only certain numbers could be dialed out.

Disney said it has been struggling to secure retail partners for the phone and its service, and has announced that it is no longer selling it to new customers. Existing customers will be able to use the service for the rest of the year.