Search engine giant Google has announced the launch of their new Ad Manager Service which would enable web publishers to sell advertising faster and fill unsold slots on their sites.

The company said that they have been testing this service with some of their customers. It has been designed to streamline how ads are placed on Web sites and generate performance reports.

The service would be hosted on Google powered servers and the publishers would be able to access the features from a web based back-end.

Google said for unfilled spots available on their website, publishers would have the option to run Google’s AdSense powered ads.