Globe Labs launches a new competition that will bring together application development companies, freelance software developers and members of the academe to build applications for the everyday communication needs of customers.

To start off the Globe Labs Challenge, participants will be introduced to Globe Labs and two Globe APIs (Application Programming Interface) – SMS and MMS – will be presented to help developers build their applications. Globe is one of the few operators in the world who started sharing APIs to the public which will greatly increase the ease of building new applications utilizing telecommunication enablers.

The Globe Labs Challenge has six Competition Categories: Location Based and Location Dependent Services; Media Sharing/Storage; Graphical User Interface to Services; Server-based Enhanced SMS/MMS Applications; Mobile Social Networking; and Shopping on the Phone.