SAP Philippines announced that ChinaTrust (Philippines) Commercial Bank Corporation, a subsidiary of Chinatrust Commercial Bank has licensed SAP Customer Relationship Management (CRM) solution to improve its customer management processes and better handle customer inquiries, minimize customer complaints and better utilize the bank’s live agent.
Chinatrust Philippines plans to increase its sales and service quality performance while minimizing operating expense to retain its position in gthe global financial community.
“We chose SAP as our solution provider because of the functional features of its Business Communications Management (BCM) and CRM software. We know we are getting one solution that will seamlessly integrate with our existing system, from Interactive Voice Recognition System to Customer Service Agent Integration,” said Tony Robles, EVP and Head of Retail Banking Group.
“We are proud to be an integral part of Chinatrust Philippines’ quest to become more competitive in today’s highly demanding banking industry. We trust that their growth will help contribute to the development of the country’s economy and to a healthier financial system,” said Jennifer S. Ligones, country manager of SAP Philippines.
Ecenta, a product and consulting firm specilizing in implementation projects in the SAP Business Suite product range, particularly SAP CRM and SAP Netweaver, will implement the solution at Chinatrust Philippines.