Yahoo! announced the appointment of Jonathan “Jack” Madrid as General Manager of Yahoo! Philippines, replacing former Yahoo! Philippines’s General Manager Jojo Anonuevo.
Based in Manila, Madrid will strengthen Yahoo!’s position as the place where millions of Filipinos and the world go every day to see what is happening with the people and things that matter to them most. He will also be working with Yahoo! Philippines’ direct sales team to help marketers reach Yahoo!’s audience through the most unique and compelling advertiser proposition in the Philippines marketing industry.
Madrid, a Philippine national, spent the last nine years of his career in senior leadership roles with some of the most well-known companies in the country including holding the Managing Director position for Ayala Corporation and later the Managing Director for MTV Philippines. He was most recently the Director for Dell’s Consumer Technical Support operations in the Philippines.
Anonuevo will take a regional role within Yahoo!’s Emerging Markets business group.