moveon Declares War on Facebook

Posted: November 23, 2007 in Tech

Advocacy group MoveOn.org is targeting Facebook’s ‘Beacon’ ads, saying the new policy to post users’ activity on advertisements to their friends’ news feeds is a violation of users’ privacy. MoveOn has launched a petition to compel Facebook to allow users to either opt in or out of the program.

Beacon is an advertising platform that tracks member transactions on third-party partner sites and transforms them into product/service endorsements. The endorsements are then inserted their friends’ “news feeds.”

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