Microsoft, Viacom in $500 Million Ad Deal

Posted: December 21, 2007 in Tech

Viacom has signed a $500m advertising and content deal with Microsoft, a development that will see Viacom dropping Google’s DoubleClick.

The five-year deal, which the companies said has a “projected base value” of $500m, will see Microsoft’s Atlas system replace DoubleClick to deliver ads across Viacom’s extensive range of US websites.

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