Market research firm Millward Brown Optimor named Google the most powerful brand in the world with a brand value of $86.1 billion.
As the second most powerful brand, GE had a reported value of $71.4 billion. Microsoft came in third at $70.9 billion, and Coca-Cola was fourth at $58.2 billion. Rounding out the top five was China Mobile with a value of $57.2 billion.
The rest of the top 10 were, in order, IBM, Apple, McDonald’s, Nokia, and Marlboro.