Nielsen Online has reported that social networking has overtaken email to become the fourth most popular online product.
“Social networking has become a fundamental part of the global online experience. While two-thirds of the global online population already accesses member community sites, their vigorous adoption… show[s] no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”
This is great news for web services like Facebook and MySpace which dominates this segment of the market. Facebook had recently claimed that their network has an active user base of 150 million users and almost half of them visit the service on a daily basis.