Microsoft to change Kumo to Bing?

Posted: May 25, 2009 in Tech

Microsoft announced that the new edition of Microsoft’s search engine is Kumo. But it seems Microsoft is having a change of heart. Reports are circulating that Microsoft is considering a new brand name for their search engine – its going to be called Bing.

Microsoft could spend as much as $80 to $100 million on an ad campaign promoting Bing as an alternative to Google Search.

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