Western Digital launches colour-coded drives

Posted: June 3, 2009 in Tech

Drive manufacturer Western Digital (WD) Philippines has launched a new series of drives, differentiated by three colour categories to ease the buying process.

WD managing director Noel Timbol said the new series of WD Caviar and WD Scorpio drives, for desktop and laptop respectively, are now available in a new labeling system, using three colours—blue, green and black.

By defining three distinct storage-buyer segments, and matching a colour to each of the segments, WD is providing customers the ‘power of choice’. The colours are themed according to different computing needs.

WD’s storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names.


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