LG launches “Health Plus” campaign

Posted: June 23, 2009 in Tech

LG Electronics (LG) Philippines recently unveiled its Health+ (“Health Plus”) campaign. Under the Health+ campaign, LG has focused on designing and incorporating health-oriented technology into its new air-conditioners, refrigerators, washing machines and other domestic devices.

With this campaign, LG aims to underscore its market leadership as the first consumer electronics company to design and market a comprehensive suite of home appliances aimed at helping consumers maintain healthier homes for the family household.

With LG Health+ appliances, consumers can foster healthy lifestyles in every aspect of home living, such as cooking and eating, clothing, and keeping the home clean.

In line with the Health+ campaign, LG Electronics has introduced products that incorporate healthy features and are designed to reduce allergens. The new Health+ products include an air conditioner, washing machines, refrigerators, microwaves, dishwashers and vacuum cleaners.

LG is looking forward to capitalize the market by being one of its kind consumer electronics entity that designs and market appliances zeroed in at helping consumers to maintain healthier homes and lives.

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Comments
  1. Health says:

    It will be interesting to see how effective LG electronics new frontier on better health using simple everyday appliances will turn out to be. But this is certainly an area that is bound to have benefits to consumers.

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