Study brands 40% of tweets ‘pointless babble’

Posted: August 16, 2009 in Tech

Marketing intelligence firm Pear Analytics found that 40% of the tweets flowing on the site were about someone eating a sandwich or some other “pointless babble,” and 37% were parts of conversations.

A distant third were re-tweets, or messages with “pass along value,” accounting for 9% of traffic; followed by self promotion, 6%, spam, 4% and news 4%.

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