Yahoo Launching $100M Global Branding Blitz

Posted: September 27, 2009 in Tech

Yahoo unveiled a new branding campaign centered around personalization and connecting directly with consumers.

The Web company’s new tagline is, “It’s Y!ou”. Yahoo wants to make the Web personal and it is emphasizing the various ways it does that through the Yahoo home page, search, and individual properties.

Over the next 15 months, Yahoo plans to spend more than $100 million exporting the “It’s you” campaign to countries in every major region in the world.


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