Samsung launches new campaign to dominate flat screen TV market

Posted: October 13, 2009 in Tech

Samsung is powering ahead with its plans for dominating the flat screen TV market with its LED HDTVs. The huge success of Samsung’s LED HDTVs has driven the company’s strong performance in the TV category, helping it capture 23 per cent of the global LCD TV market in Q2 2009. It also contributed to the company achieving over 10 per cent operating margin for its overall TV business division.

To sustain the momentum, Samsung has launched a campaign to drive further awareness and understanding of the benefits of its LED HDTVs. After its introduction last May, Samsung’s state-of-the-art LED HDTVs are prominently displayed in key retail stores to give consumers a chance to experience HD viewing. It has also been featured in leading lifestyle and technology magazines as one of the best buys for home viewing experience.

The world’s thinnest TV at 29.9mm, Samsung’s LED HDTVs offers unrivalled picture quality, featuring cutting edge, proprietary display technologies that allows consumers to experience life in hyperreal. They are also highly eco-friendly from design to manufacturing and distribution, most notably consuming 40 per cent less power than conventional LCD TVs.

In addition to these features, consumers can now also enjoy new interactive Internet@TV content service. The service features a rich set of “TV Widgets”, including “YouTube widgets”, “Accuweather widgets” and “USA Today widgets” to help consumers stay on top of local and international news and happenings with just one touch of the remote control. Watch out for more local widget options that are currently being developed to cater specifically to Filipino market.

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