Apple launches mobile advertising platform iAd

Posted: April 11, 2010 in Tech

Apple has announced the launch of their own mobile advertising platform named iAd. iAd would be integrated in the iPhone OS 4. Developers would be easily able to integrate this platform into their apps for the iPhone and iPad.

Apple said that developers would get 60% of the revenues generated from this platform. The ads would be interactive in nature. They would be based on HTML5 technologies and would keep the user inside the app instead of taking them away from it.

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