Globe Telecom launches information centric shop at Greenbelt 4

Posted: June 17, 2010 in Tech

Globe Telecom is revolutionizing the telecom store experience in the Philippines by launching a flagship store in Greenbelt 4 to bring digital lifestyle closer to the people. The Globe flagship store boasts of a wide array of working cell phones that the customers can feel, touch, and test to give them an idea of what product suits them best. There are also laptops with Wi-Fi and broadband connections, and for those who have yet to see the iPad, one is on display for everyone to try.

The exciting new store design features a seamless, semicircular, 2-section layout which allows anyone to easily browse around the product display as well as request for after-sales support.

The inner core is called the Shop Zone and highlights the digital lifestyle, be it Home Life, Mobile Life, or Business Life. All accessories are also properly organized on shelves beneath each category to make it convenient for the customers to dress up their gadgets.

The outer core or the Service Zone of the store houses the Self-help area for customers who want immediate answers or who need to print a copy of their bill; Express Service for fast transactions such as modification of account information and subscription plans; Customer Service for more complex transactions and opening of new accounts; and Cashier for bills payments. The service area resembles a lounge with long, comfortable couches in muted tones where the clients can relax while waiting to be assisted. It also has a small private room exclusively for Platinum members.

“What we desire is for our customers to find the products and services they need all within the convenience of a one-stop shop,” said Maridol Ylanan, Globe head of stores. “We encourage our customers to speak to our store specialists. They know our various products and services very well so they can give recommendations as to the gadget or solution that would fit one’s lifestyle,” added Ylanan.

Being the country’s first full-service telecom shop, the Globe Store veers away from the traditional utilitarian concept towards a digital lifestyle that places the needs of customers above everything else. It not only provides gadgets and accessories but also superior services and after-sales support.


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