Archive for July 14, 2010

Dell recognized that the large enterprise, home and mid-size business market were separate segments that requires unique approaches. That is why Dell recently implemented a segmentation strategy in its Philippines subsidiary to address the needs of each market.

Varinderjit Singh, managing director, South Asia Developing Markets (SADMG) announced the recent appointment of Ricky Benipayo Lopez as country manager, Large Enterprise and Public Sector (LE/Pub) and Christopher “Chris” Papa as country manager, Small and Medium Business (SMB) for Dell’s office in the Philippines. Karen Lindy Gonzales is the country manager for consumer sales and marketing.