LG launches FULL LED Slim 3D TV – LG LX9500

Posted: August 1, 2010 in Tech
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LG Electronics Philippines launched the INFINIA series of HDTVs. Delivering a picture of outstanding clarity and brightness on LG’s innovative BORDERLESS™ design, the INFINIA series of HDTVs led by the INFINIA LX9500 – the world’s first FULL LED Slim 3D TV and a two-time awardee at this year’s CES and a winner of the reddot design award 2010 – invites viewers into an entirely new world of 3D TV viewing.

Seamless Design
LG’s new FULL LED Slim technology elevates picture quality with a slim LED structure that supports detailed local dimming of up to 240 addressable segments (on the 55-inch class LX9500), resulting in an HDTV that provides the deeper black levels and uniform picture quality which typically could not be achieved on an ultra-thin set.

As the world’s first FULL LED Slim 3D TV, the LX9500 uses an innovative backlight structure to deliver its remarkable picture. Illuminated by a panel of 1,200 LEDs directly behind the screen (55-inch model), the Full LED Slim display provides images of exceptional brightness and clarity. With TruMotion 400Hz reducing image cross-talk and a picture further enriched by a 10,000,000:1 dynamic contrast ratio, the LX9500’s mesmerizing 3D transports viewers right to the heart of the action.

As with all its features, the LX9500’s award-winning BORDERLESS™ design is geared toward creating the ultimate 3D experience. Slim and sleek, the LX9500 boasts a depth of just 22.3mm, and a 16.0mm super-narrow bezel that allows for a more expansive picture and 3D images that practically burst out of the screen. In recognition of its unparalleled design, the LX9500 this year won a reddot design award, one of the world’s top three design awards and a globally accepted standard for the very best in product design.

“With the new LG INFINIA, LG wants to present you with a new world where all the barriers to the home entertainment experience have been removed,” said Cyd Montebon, product marketing head of LG Electronics Philippines. “With its BORDERLESS Vision, Seamless Connectivity and Limitless Content, we have designed the INFINIA range to be something that consumers can truly believe in, offering the ultimate in content and picture quality now, with the promise of even more to come in the future.”

The LX9500 employs shutter glasses-type 3D technology, with glasses that add depth to an image by blocking one lens then the other in sync with the screen’s refresh rate. The LX9500 is also the only 3D TV with dual IR emitter, which sends signals syncing the lenses with the TV. Having dual emitters ensure that consumers can watch 3D contents with a wider viewing angle and from a longer distance. The glasses are comfortable enough to wear for an extended period of time and can be recharged via a USB for up to 40 hours of uninterrupted viewing pleasure.

“The LG INFINIA – LIVE BORDERLESS campaign will inspire people everywhere to experience freedom through infinite possibilities,” said Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “It will begin in the living room with the home entertainment experience, but go beyond that to our community and even our world, removing the actual borders in our lives. Welcome to the LG INFINIA. It’s your world now.”

Limitless Content
In addition, NetCast™ provides instant streaming, via a broadband connection, of virtually limitless online videos, movies and web albums. In another first for the industry, the LX9500 supports the Multi Picture Format (MPF), the world standard for 3D pictures, which enables user-created 3D content to be enjoyed on-screen without the need of a PC. Delivering unbeatable levels of entertainment, the LX9500 also displays regular programming and content in high-definition 2D, which is further enhanced by localized Spot Control for the ultimate in picture quality.

Seamless Connectivity
LG also has incorporated the Digital Living Network Alliance (DLNA) technology in the INFINIA series. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

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