Canon campaign helps firms shift to multifunction printers

Posted: October 11, 2010 in Tech
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Canon Marketing Philippines, Inc. (CMPI) launches its Color Campaign with an introduction of a wide array of color printers to different business sectors of the country.

CMPI business imaging systems (BIS) director Jojo Bolima said the campaign is in line with the migration of consumers from monochrome to multifunction color printers in the past two years.

“This trend is likely to continue in the future owing to the increasing affordability of multifunction printers and the rising demand for multitasking devices in the market,” he said.

Bolima said that strict competition in the quality of printed documents, especially in industries that rely heavily on printing, is also driving demand. “With the technology’s increased affordability, there’s no longer any reason not to come up with good color prints.”

He said the purpose of the campaign is to help the country’s diverse sectors and industries identify the right machine for their operations’ specific needs.

“The needs of small and medium enterprises, for instance, are different from the needs of multinationals,” he explained. “But whatever requirement our clients are looking for, Canon has certainly something to offer.”

Featured in the event are newly released BIS products catering to different business sectors such as SOHOs (small office/home office), PGAs (production and graphic arts), CAD (computer aided design) users, photographic, proofing and graphic arts, and bigger players like multinationals, manufacturing firms, and the government.

Canon BIS products have been employed in numerous companies across the country, helping them cut printing and energy costs, increase operational capabilities, streamline services, improve document security, and reduce carbon footprint.


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