Symantec Empowers Partners with Debut of Enhanced Partner Program

Posted: November 26, 2010 in Tech

Luichi Robles Country Manager, Symantec Philippines

Symantec Corp. announced the evolution of the Symantec Partner Program, designed to help partners build competitive advantage, improve recognition, and increase profitability. The enhanced Symantec Partner Program is based on a specialist model, rewarding the knowledge and expertise a partner has in a solution area or market. With its enhanced Partner Program, Symantec also introduced a Master Specialization category and rolled out a further three new Specializations, designed to empower partners to deliver greater value to customers.

The enhanced Symantec Partner Program recognises partners’ investment in Symantec, as well as Symantec’s commitment to its partners. Specialized partners will be rewarded with increased rebates, access to enablement resources, and recognition by Symantec and customers. Specializations and revenue will be a requirement for attaining Silver, Gold, and Platinum partner level status in the Symantec Partner Program. Some partners may already possess accreditations toward Specializations. In Asia Pacific and Japan (APJ), partners will have until April 2011 to transition to the new program requirements, which will include achieving the number of Specializations and revenue needed to maintain their partner level.

“Majority of our business is transacted through channel partners, and they are an integral part to Symantec’s efforts to deliver lasting value for our customers here in the Philippines,” said Luichi Robles, senior country manager of Symantec Philippines. “We are committed to helping them build strong businesses and providing them with opportunities to differentiate themselves in the market.”

Commenting on the launch of enhanced Symantec Partner Program, Edwin Boon, managing director of Shellsoft Technology Corporation, a Symantec channel partner that has achieved Specialisation in Endpoint Management, said, “The enhanced Symantec Partner Program allows partners like Shellsoft to be successful in delivering Symantec’s range of security, storage and systems management solutions, and it shows Symantec’s commitment and investment in its partners’ health and success. Through Specialization, Symantec assures its customers that their partners are competent and well-equipped to serve the customer’s needs.”

New Master Specializations Recognize Services Investment

Symantec is launching Master Specializations, a new category in the Symantec Partner Program recognising and promoting partners with advanced consulting, technical, and service capabilities in a specialised solution area. This new Specialization category is part of Symantec’s partner-led consulting services model, which offers partners increased scalability to meet customer requirements, reduces channel conflict, and provides an opportunity for greater license sales potential.

Master Specialization are now available in five solution areas: Enterprise Security, Data Loss Prevention, IT Compliance, Data Protection, and Archiving and eDiscovery. Full details and regional availability of Master Specialisations are available on Symantec PartnerNet.

New Specializations Align to Partner Business Models

Symantec Specializations recognize and reward partners with advanced knowledge and expertise in a solution area or market segment. Symantec is introducing three new Specializations —Data Protection, High Availability, and Storage Management—and now offers a total of nine Specializations to its partners in APJ.

Data Protection Specialization recognizes partners who have proven their ability to deliver effective solutions to help protect their customers’ business information and systems, and capture business opportunities from the transformation of a large, established market.

High Availability Specialization recognizes partners who have demonstrated their ability to help protect their customers’ applications and data against unplanned downtime, and take advantage of business opportunities created by server virtualisation.

Storage Management Specialization recognizes partners who have proven their ability to help their customers manage data growth and improve storage utilization, and take advantage of business opportunities created by explosive data growth.

As partners achieve Specializations and deepen their expertise in Symantec solutions, Symantec will continue to provide partners with additional resources to help partners differentiate themselves, deliver greater value to customers and take advantage of new market opportunities:

Symplus is Symantec’s new partner incentive promotion for members of the Symantec Partner Program. The program recognises partners through cash rewards for their efforts in selling Symantec products, promoting solutions, obtaining technical accreditations, and registering and closing opportunities. The rewards will be redeemed through a Symplus Visa Prepaid Debit Card. For more information, please visit:

Symantec IQ for Partners provides partners with access to product and solution content created by Symantec experts. Partners can search Symantec’s online repository for documents, presentations and tools to secure sales and better support customers. Symantec IQ also includes forums for partners and Symantec experts to communicate on topics centered on being a Specialized partner. Visit Symantec Partner University for additional information.

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