Sony Summer Hotspots 2011: Can You Take the Heat?

Posted: March 11, 2011 in Tech
Tags: , , ,

Sony Philippines officially opens the summer season with Summer HotSpots 2011, an exciting nationwide campaign that would definitely bring in the heat of summer. The mercury rises higher than ever, as the company rolls out new product collections across categories, in a bid to give new meaning to the way you experience summer hot spots for 2011. It kicks off with a four-day expo from March 11 – 13, 2011, happening at the SM Megamall Megatrade Hall 1.

Mr. Takao Kuroda, President and Managing Director, Sony Philippines

For this season, the overarching concept of summer hotspots covers the wide spectrum from network connectivity to bustling destinations. Headlining the campaign are exciting new releases from the global leader, including the world’s first Sony Internet TV, and new must-bring travel companions to vacation hotspots – the first-ever Cyber-shot models with 3D still imaging, and innovative new Handycam models outfitted with projectors.

Mr. Alvin De Vera, Sony Philippines’ Marketing Communications Division Director

Connect to the world with Sony Internet TV

Sony proudly brings for the first time in the Philippines, the Sony Internet TV. It is Sony’s first HDTV that brings you the wealth of content from the internet in a cinematic, big screen display. “Connection to the world-wide web not only increases what you can enjoy on your Sony TV, on top of your favorite broadcast series, Blu-Ray titles, and personal content. It also increases the activities you can do all at once. Imagine watching and tweeting about your favorite program – all on your Sony TV,” said Takao Kuroda, President and Managing Director, Sony Philippines.

Capture the best destination hotspots in 3D and AVCHD images, and share your escapades with Handycam projector

Sony Handycam HDR-PJ10
– 16GB internal memory
– 3.3MP still picture
– 30x optical zoom
– 29.8 mm wide angle Sony Lens G
– 7.62cm (3.0″) Clear Photo LCD
SRP: Php 59,999.00

Continuing its thrust of making its technologies become a fully involving experience, both on sensory and emotional levels, the company is enabling its consumers to become the subjects of their own 3D worlds, created by Sony. Hot on the heels of the phenomenal success of the NEX-5 and its 3D Sweep Panorama, new Cyber-shot TX110 and WX7 come as the first models to capture in 3D Still Mode – perfect for more intimate and personal photography. For those who feel their vacations deserve epic motion picture treatment, there is Handycam TD10, which now has the capacity to take 3D captures of real-life, optimized for viewing on your 3D BRAVIA.

Sony Cyber-shot DSC-J10
– 16.1 Megapixels
– 4x Optical Zoom
– 2.7″ Touch Panel
– 4GB internal memory
– Sweep Panorama
– Intelligent Auto
– Built-in USB arm and charger
SRP: Php 13,999.00

Debuting as part of the Sony Summer HotSpots campaign is a diverse line-up of still image cameras and video camcorders that capture beautiful visuals in stunning AVCHD. Cyber-shot models include the blur-reducing HX Series, the water-proof TX10, the easy-sharing J10, and the affordable style with S and W series, while a Handycam line-up varied to suit your needs and lifestyle. Leading the way is the Handycam PJ series, which enable you to do instant screenings of your personal adventures. These camcorders are built-in with projectors, speakers, and amplifiers, becoming your all-in-one companion as you discover various hot spots in the Philippines.

Hottest gadget offerings across categories

Sony Walkman B Series NWZ-B160
– Power Illuminator flashing color matched LED’s with music
– With supplied Style-up Clip
– BASS and ZAP button
– FM Tuner w/ 30 presets
– Record function of Voice & FM
– Colors: Black / Blue / Red / Gold / Green
– Available in 2GB and 4GB

Other product categories also aim to complete the thrill of summer’s great adventures. Providing memorable soundtracks to summer is the iconic Walkman, in colorful designs that are a joy to bring and show off. Audio fans would love the nuanced sound quality delivered by the A series and the beautiful styling of the S series. A youthful audience would love the E series, with video playback, and the B series’ seamless direct USB connectivity. Meanwhile, the wire-free W series enables the active set to scale the highest of mountains and to immerse themselves in the most physically grueling activities, all still with their favorite beats and melodies playing in their ears. And true to the Alpha’s game-changing entry to the DSLR market, the A55 α DSLR camera features professional-grade continuous shooting at 10 fps and visibly faster, more accurate focus in Live View and HD Movie modes. Compose your shots on either the LCD monitor or electronic viewfinder with 100% framing accuracy. Advanced features including Auto HDR, Sweep Panorama and 15-point Auto Focus make it dramatically easier to get the best shot.

Treat your family and to an ultimate vacation package with the Summer HotSpots promo

Demonstrated in the exhibit displays in the Summer HotSpots expo, the new products are meant to inspire consumers’ desire for experiencing the unique cohesiveness of Sony technologies across platforms, devices, and applications. Rousing its consumers’ wanderlust even further, Sony Philippines is bundling the new products in the Summer HotSpots promo, to make them more accessible to consumers, and make it easier for them to come up with their dream vacation gadget package. From March 11 to June 11, 2011, purchases of Sony product enable consumers to get a chance to win exciting Sony prizes.

Summer Hot Spots Nationwide

To bring these new products nearer to Filipinos all over the Philippines, Sony is embarking on a Summer HotSpots 2011 roadshow. Consumers will get to touch and try the innovative new technologies in interactive and feature-filled exhibits in popular malls and other venues. Visit to find out where the Summer HotSpots 2011 will be next. See for yourself Sony’s promise of entertaining and enriching experiences as unique and differentiated as each consumer. New technologies and product possibilities provide you the power to view and share – and even create – content like never before, with Sony making a practical and personal connection. Sony delivers on the make.believe promise, empowering consumers to believe that anything they can imagine, they can make real. Have a summer blast!


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