Canon Launches Latest Ixus and PowerShot SX Series

Posted: March 14, 2011 in Tech
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Canon, the leader in imaging technology announced today, the launch of five compact digital cameras: three desirable cameras in its iconic IXUS series – IXUS310 HS, IXUS220 HS and IXUS115 HS – and two feature-rich telephoto cameras in its PowerShot SX series – PowerShot SX230 HS and PowerShot SX220 HS.

With generous technological enhancements to take photographic enjoyment and creativity to the next level, all five new cameras from both the IXUS and PowerShot range share cutting-edge Canon imaging technologies with the following benefits:

1. Capture the story behind every picture-perfect moment
The new Movie Digest mode offers a one-click still and movie capture for those critical moments or events where one is posed with the dilemma of deciding between a still or movie capture. Movie digest offers both still image and a four-second movie pre-record before the still capture, so users can record the full story behind every picture perfect moment as it unfolds. What’s more, Movie Digest automatically compiles the days’ events into one folder so users can easily share the day’s highlights on YouTube and Facebook.

2. Don’t be afraid of the dark
Equipped with Canon’s ground-breaking HS SYSTEM, this new range of compact digital cameras allow users to take sharper, better and more stunning photographs, even in challenging low lighting conditions. The HS SYSTEM combines Canon’s superior DIGIC imaging processor with a high-sensitivity sensor to produce razor-sharp photos. The result is vivid colour rendition at low noise levels even without aid of a flash or tripod to maintain the ambience and mood of the occasion.

3. Get creative
Enjoy freedom of expression with Creative Filters Mode simply by turning the mode dial of the PowerShot, or by accessing the scene mode on the IXUS cameras. There are six creative filters (up from last year’s four options) including the new Toy Camera effect for a vintage effect of first-generation cameras. There are three settings to choose from – warm, standard or cool. The Monochrome effect allows users to shoot black and white, sepia or blue to dramatically enhance the desired mood.

4. Automated Convenience
The Smart Auto mode now detects up to 32 different scenes (up from last year’s 28 scenes). The camera intelligently adjusts exposure and focal settings according to a myriad of shooting scenarios and corresponding lighting conditions for brilliant photos every time. The new Advanced Subject Detection allows users to track and auto-focus (AF) on non-human moving subjects like trains or pets as they move to maintain sharp focus and exposure.

5. FULL HD Brilliance
The new range of IXUS and PowerShot SX cameras are also capable of recording full high-definition (HD) movies at 1920×1080 resolution in Stereo Sound. HD movies are also available in miniature and super slow motion modes.



The embodiment of Canon’s superior high-performance technology, the IXUS310 HS – successor to the popular IXUS 300 HS – is a luxurious and sleek camera that features dynamic edges and clean lines in silver, pink or brown. But the IXUS310 HS is not just about aesthetics, it’s also about high performance with an ultra wide-angle 24mm, 4.4x optical zoom lens and a fast f/2.0 wide aperture for faster shutter speeds to achieve bokeh or background blurring effects to make the subject stand out.

Movie Digest mode is a new and amazing one-click action that records both still and four-second movie footage prior to the still image capture – talk about capturing every moment! In addition, Movie Digest offers a compilation of the day’s Movie Digest clips into one folder for easy sharing (even online).

The IXUS310 HS 3.2-inch wide touchscreen panel, users can look forward to refined full touchscreen operations such as touch AF or touchscreen movie button to record full HD videos in stereo sound. Users can also access the manual shooting functions of Aperture Priority (Av) and Shutter Priority (Tv) typically only available in high-end digital cameras.


IXU 220 HS is the world’s slimmest digital camera with an ultra-wide 24mm lens and 5x optical zoom (as of 10 December 2010). This sleek photographic fashion statement shoots high quality photos that reflect the user’s non-compromising attitude for good looks and performance. Available in red, silver and black, IXUS220 HS ultra slim body comes with clearly defined buttons for easy access.

For every picture perfect moment, Movie Digest mode records both a still photograph and a four-second movie prior to the still image capture, so users will never miss out on the action. The day’s Movie Digest videos are automatically complied for easy sharing, even online.

Equipped with a 12.1 megapixel high-sensitivity CMOS image sensor, the IXUS220 HS performs high-speed shooting marvels such as high-speed burst shooting and tracking AF with advanced subject detection to ensure that users always achieve that perfect shot desired. With a dedicated movie button that records full HD videos with superb stereo sound with ease, footages are easily shared via the camera’s HDMI terminal on a HDTV or computer.


The IXUS115 HS features a 12.1 megapixel high-sensitivity CMOS image sensor and a wide 28mm 4x optical zoom lens. It also features amazing capabilities such as high-speed burst shooting, super slow movie recording and Movie Digest highlights so users will always deliver that decisive photography or candid moment. Available in orange, pink, blue, silver and dark grey, the contours of IXUS115 HS emphasize clean lines and the slimness of the camera. The interface is so easy to use, anyone can simply pick up the camera and start shooting instantly. A large 3-inch LCD further accentuates ease of use with a bigger viewing platform for shooting and playback. IXUS115 HS also boasts a dedicated movie recording button for recording movies in full HD mode. Sharing is a breeze with via the HDMI terminal.

POWERSHOT – A Great Shot Every Time

PowerShot SX220 HS

The PowerShot SX230 HS and PowerShot SX220 HS combine a 12.1 megapixel high-sensitivity sensor and Canon’s superior DIGIC imaging processor to deliver high-speed shooting functions, ranging from super slow motion video recording to high-speed burst shooting.

Both PowerShot SX230 HS and PowerShot SX220 HS boast of telephoto capabilities with 14x optical zoom lens to give users a focal range of 28mm to 392mm, making them ideal cameras for holiday photos of close ups and breathtaking scenery.

For every unforgettable moment, Movie Digest mode records both a still photograph and a four-second movie prior to the still image capture. The day’s movie digest videos are complied into one folder automatically for easy reviewing of the day’s activities and sharing highlights online is a breeze.

Capable of delivering high quality full HD videos with stereo sound, Just plug in the PowerShot SX230 HS and PowerShot SX220 HS to any full HDTV via the HDMI terminal and users can enjoy their latest vacation videos with their loved ones instantly.

PowerShot SX230 HS

The PowerShot SX230 HS comes with a built-in Global Positioning System (GPS) feature with geo-tagging function so users can easily tag and identify pictures with the location names. Bundled Map Utility CD is required.

PowerShot SX230 HS is available in red, blue and black, while the PowerShot SX220 HS is available in gray. Both cameras are designed with a beautiful arched form for a slim form factor.

For greater versatility and imagination, users can switch to the Creative Filters mode that is now on the mode dial of both cameras for instant access to the popular Miniature effect and Fish-eye effect; users can use the new Toy Camera effect and the Monochrome effect to create memorable images of their adventures.

  1. canonpowershotsx130isreviews says:

    The Powershot Sx series is one of the best among digital cameras at this time. These things will be talked about for a long time to come.

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