Bosch Philippines Grows by 23% in 2010

Posted: June 2, 2011 in Tech
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(L-R) Robert Bosch, Inc.’s Sales Director, Mr. William Go; Managing Director, Mr. Joseph Hong; and Robert Bosch Communication Center, Inc.’s Managing Director, Mr. Steffen Rittner

Bosch Philippines announces a growth of 23%, generating sales of 16 million euros in the fiscal year 2010. The company also experienced a strong first quarter 2011 with brisk sales generated through its Automotive Aftermarket and Power Tools business divisions, which grew by 19 and 49 percent, respectively. In addition to drives and controls (hydraulics), packaging technology and security systems in the country, Bosch recently added thermotechnology (heating systems) and automotive original equipment (OE) to its local portfolio.

“The company’s strong growth in the Philippine market during the past year validates the Bosch Group’s long-term strategy for the country,” said Joseph Hong, Managing Director of Robert Bosch Inc. Philippines. “Diversification through innovative products as well as business lines and our expanded local presence contributed to the very positive development last year.”

In 2010, Bosch Philippines increased sales of its automotive business by 27%, retaining its leadership as the largest automotive aftermarket parts supplier in the country. During the upcoming year, the company aims to further strengthen its market position withinn the local automotive market which already ranks among the Philippines top five GDP contributors.

The Power Tools division in the Philippines also showed strong sales performance in the last fiscal year. These result was fostered through growth in the manufacturing and construction market, hardware stores and the local mining industry, which currently holds 19 large-scale mining project alone.

Aside from the global growth of its technology business, Bosch sees great potential in expanding its services in the local Business Process Outsourcing (BPO) sector. They plan to further strengthen their position in the BPO market by expanding its sales organization, increasing voice service coverage for English-speaking markets and offering more back office solutions for finance and accounting.

Bosch also supports local society through special projects, Mr. Hong said, “The strength of the Philippine market also allows us to sustain our special projects in the fields of education, health and humanitarian support.


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