Posted: July 20, 2011 in Tech
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Ms. Fe Dela Cruz, Director of Corporate Affairs of Bangko Sentral ng Pilipinas and Mr. Mandy Pascual, Country General Manager of HP Philippines, Imaging and Printing Group

HP Philippines and Bangko Sentral ng Pilipinas (BSP), the nation’s monetary authority, join hands to launch a phenomenal advocacy against the production and proliferation of fakes and counterfeits. Dubbed as NO to Fakes. KNOW the Original!, the campaign seeks to raise public awareness and commitment to stop the proliferation of counterfeits, including frequently counterfeited items such as banknotes (Peso bills) and Original HP Ink cartridges and toners.

The Philippines desires for the removal of the country from the United States’ blacklist of countries tolerating intellectual piracy and counterfeits. In the past weeks, several government agencies have seized and destroyed counterfeit goods – from designer products to electronics. The BSP continues to protect the Filipinos from counterfeiters by working closely with police authorities while HP, along with the National Bureau of Investigation, has seized 22,000 fake ink cartridges and toners worth P21 million during this year alone.

To fight the proliferation of fake peso bills, the BSP has presented several new security features in its new generation Philippine banknotes. HP likewise introduced genuine security seal features on its Original HP Ink cartridges and toners.

Strengthening these initiatives, the NO to Fakes. KNOW the Original! campaign seeks to educate individuals and businesses on the economic risks of counterfeit goods, including billions of pesos in annual losses. Ultimately, the campaign is set to become a national movement that seeks to inspire consumers and establishments to make a commitment to stop supporting fakes and patronize original products instead.

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