HTC, Beats by Dre collaborate, launch 2 smartphones

Posted: November 14, 2011 in Tech
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HTC Corporation, a global designer of mobile devices, partnered with Beats by Dre, unveiled two smartphones that will surely attract the attention of music lovers and will set audio experience and mobile entertainment to a higher bar. The new partnership has resulted HTC Sensation XL with Beats Audio and HTC Sensation XE with Beats Audio.

HTC Sensation XL with Beats Audio
With an amazing 4.7-inch screen and a specifically optimized audio experience, HTC Sensation XL with Beats Audio was specifically created to deliver the best entertainment experience with stunning audio and visuals for music, movies and games. It features unique audio tuning by Beats that ensures customers will hear their music as the artist intended.

Unique to HTC phones, the HTC Sensation XL with Beats Audio™ includes new lightweight urBeats™ headphones, created exclusively to integrate with the Beats’ audio profile on the device. The built-in microphone makes hands-free calling easy and the on-cable remote control allows customers to pause, advance or rewind, and to answer a call mid-track.

“Our partnership with Beats Audio complements our commitment to bringing the ultimate experience that indulges the user’s senses, be it listening to music, watching a movie or playing a game,” said Lennard Hoornik, President of HTC South Asia Pacific, adding “This new association exemplifies our dedication to our customers today and into the future.”

In his part, Beats by Dre Chairman said Jimmy Iovine said “HTC is an incredible partner and has completely embraced our desire to make the music experience on the mobile phone as powerful and as rich as it can be.”

Customers can also send music recommendations and track information to friends over SMS, email or through their Facebook profile. To allocate the perfect audio alert to an incoming call or message from friends and family, use the ringtone trimmer to edit a music track and add it to a friend’s contact profile.

Available at Smart Communications and HTC authorized resellers at a suggested retail price of PhP 32,500 by end of November, The HTC Sensation XL with Beats Audio boasts an 8MP camera, featuring an f/2.2, 28mm wide-angle lens with BSI sensor to fit more of the scene into every shot and for better low-light performance. In video mode, the HTC Sensation XL with Beats Audio enables customers to record a perfect moment with stunning clarity and incredible stereo sound –
perfect for sharing on YouTube, Facebook or a TV.

HTC Sensation XE with Beats Audio
Taking HTC’s flagship handset to a new level of high fidelity audio, the HTC Sensation XE with Beats Audio offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE with Beats Audio boosts performance and battery life even further with the addition of
a blazing fast 1.5 GHz dual core processor and an extended battery of 1730 mAh that enables you to listen, watch, speak and browse for even longer.

“We believe that audio is a crucial part of any consumer’s mobile experience and will continually push the audio boundaries to encompass not only improved voice but music, movies and games,” said Hoornik, adding “The HTC Sensation XE with Beats Audio™ offers a truly incredible experience that demonstrates our leadership in innovation and technology, as well as our commitment to place consumers at the centre of their mobile worlds.”

The HTC Sensation XE with Beats Audio is the first handset to offer a Beats Audio™ experience — a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive custom made Beats headset, the handset automatically switches to the bespoke Beats Audio sound profile, delivering audio tracks tuned specifically for the headphones.

Plug in your custom made Beats headset and you’ll instantly notice a fuller bass and crisper vocals and a new level of clarity and range as the specially designed headphones work seamlessly with the HTC Music application.

The HTC Sensation XE with Beats Audio™ also ships with a microSD card (8GB) allowing you to carry thousands of songs. The exclusive custom made Beats headset feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.

The HTC Sensation XE with Beats Audio is now available in the Philippines through Smart Communications wireless centers at Plan 2,000. It is also available through HTC authorized retailers at a suggested retail price of PhP 31,500.

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