Microsoft brings families together through technology

Posted: November 14, 2011 in Tech
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Ms. Mae Moreno, Microsoft Philippines’ Windows Client Product Manager

Microsoft Philippines announced the beginning of its holiday campaign, showcasing an entire range of retail products that work seamlessly together, including Windows 7, Microsoft Office, and Windows 7 Phone. With the theme, “It’s a great time to be a family,” Microsoft is demonstrating how technology bridges the technological divide and brings families even closer together.

As the holidays draw closer, Microsoft Philippines is treating Filipinos to an early Christmas present with a consumer promotion that gives them the chance to bring their family of four (4) to Singapore or win a brand new Mitsubishi Montero Sport. To join, participants must purchase a device pre-installed with Windows 7 or a Windows 7 Full Packaged Product (FPP) from any Star Partner retailer and successfully accomplish the electronic raffle coupon by visiting www.windows.com.ph (Per DTI-NCR Permit No. 8081, Series of 2011).

As part of the campaign, Microsoft conducted a survey on MSN entitled, “Families and Technology 2011”, which polled more than 3,700 people in seven countries across Asia. Polling families from China, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, the survey aimed to capture the many ways in which families incorporate technology into their day-to-day cyber relationships. The distinct trend was that families love their personal gadgets and are enjoying communicating in new ways using technology.

Based on the findings of the survey, family time can no longer be separated from technology time and Asian families are heavily into gadgets. Results confirm that Filipino families have more than 10 gadgets, the highest in the region, and a majority of them use technology to keep in touch with family members living in other parts of the country and all over the world.

“The findings show that technology has become an intrinsic part of our daily lives. Filipinos are big believers that technology helps us to communicate better and it is obvious from the rate of adoption that everyone, from young kids to grandparents, is finding technology easier to use,” said Mae Moreno, Windows Client Product Manager, Microsoft Philippines.

The survey also revealed that Filipinos have strong faith in technology’s ability to help connect their families. Eighty-nine percent of Filipinos felt that technology has had a good impact on family relationships, with 28% claiming it has a very positive impact. During the holiday season, nearly half (46%) of the respondents said they would spend at least 15-30 minutes each day connecting with their loved ones and a further 23% claimed that they would spend even up to an hour.

When it came to improving family relationships, the survey revealed that 69% of the respondents in the Philippines are likely to teach a family member how to use the internet just so they can “stay in touch regularly”, while 42% do so to “share multimedia content with them”.

“The results of the poll show that the popular notion of technology being a purely negative influence on family relationships is a misconception. The increasingly globalized nature of the world economy has no doubt greatly dispersed families far and wide around the region, but Microsoft’s focus is on delivering technology that makes it easier for families to stay together. Tools like Windows Live Messenger, SkyDrive and Photo Gallery already make it a snap to share updates with your dear ones regularly. And with the growing improvements to video chat capabilities on Windows PCs and Windows Phone 7s, the time when we speak face-to-face on a daily basis is not far away,” concludes Moreno.

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