RIM launches five new BlackBerry 7 smartphones in the Philippines

Posted: January 11, 2012 in Tech
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Francois Mahieu, Senior Director, Product Management, RIM Asia Pacific

Research In Motion (RIM) announced five new BlackBerry smartphone models based on the BlackBerry 7 Operating System (OS) in the country. The latest additions to the BlackBerry 7 product lineup are BlackBerry Bold 9790, BlackBerry Curve 9380, BlackBerry Torch 9810, BlackBerry Torch 9860 and BlackBerry Bold 9900 in Pure White.

“The new BlackBerry 7 based smartphones offer customers a truly outstanding mix of communications, multimedia, productivity and social connectivity features,” said Hastings Singh, Vice President, South Asia at RIM. “We are excited to expand the BlackBerry 7 portfolio with the launch of five new models, providing Philippine customers with a broader selection of handsets to match their lifestyle.”

All five new devices are powered by the BlackBerry 7 OS, which delivers a faster and richer user experience with improved browsing, voice-activated searches and support for Augmented Reality. BlackBerry 7 offers the ability to manage personal content separately from corporate content, and comes with a variety of personal and productivity apps out of the box.

BlackBerry Bold 9790

BlackBerry Bold 9790 with Touch Display and Keyboard
True to the BlackBerry Bold brand, the new BlackBerry Bold 9790 smartphone is powerful, full-featured and built with premium materials and finishes. It combines a high-resolution and highly responsive touch display with a highly tactile keyboard and a precise optical trackpad, but comes in a narrow design that is easy to carry and exceptionally comfortable to hold. With the BlackBerry 7 OS and powerful 1 GHz processor, the BlackBerry Bold 9790 delivers fast, smooth performance for browsing the web, running apps, working with documents, and enjoying multimedia. It includes 8GB of onboard memory and an expandable memory card slot that supports up to 32 GB of additional storage.

BlackBerry Curve 9380

All-Touch BlackBerry Curve 9380
The finely crafted BlackBerry Curve 9380 is the first touch screen smartphone in the BlackBerry Curve family. It features a highly responsive and brilliant 3.2” high resolution display and comes with preinstalled social networking apps, including BBM™ (BlackBerry Messenger), Facebook, Twitter™ and Social Feeds apps, that offer a fun, easy and smoothly integrated mobile experience. This compact and stylish handset also features a 5MP camera with flash and video recording, allowing users to easily capture and share their favorite moments with family, friends and colleagues.

BlackBerry Torch 9810

BlackBerry Torch 9810 with Touch Display and Slide-Out Keyboard
Building on the popular design of the BlackBerry Torch 9800, the new BlackBerry Torch 9810 is faster and more fluid with high performance hardware features and the new BlackBerry 7 OS delivering an enhanced multimedia experience. Featuring a large 3.2”, high resolution touch display and a distinctive BlackBerry keyboard that easily slides out to allow faster typing, the BlackBerry Torch 9810 truly delivers the best of both worlds.

BlackBerry Torch 9860

All-Touch BlackBerry Torch 9860
The BlackBerry Torch 9860 smartphone offers the fast, fluid BlackBerry 7 experience in a stylish all-touch design. With a spectacular 3.7” display, the largest ever on a BlackBerry smartphone, the new all-touch BlackBerry Torch 9860 smartphone is optimized for displaying web pages, photos, videos, and powerful gaming experiences. It also delivers the highly refined, real-time communication and collaboration experience loved by millions of BlackBerry smartphone users around the world.

BlackBerry Bold 9900

BlackBerry Bold 9900 Smartphone in Pure White
The premium BlackBerry Bold 9900 smartphone is now available in Pure White. The BlackBerry Bold 9900 is the thinnest BlackBerry smartphone yet at only 10.5mm. It offers the perfect union of a high performance keyboard and touch display integrated within the iconic BlackBerry Bold design. Distinguished by its beautiful design, the BlackBerry Bold 9900 is crafted with premium materials including a brushed stainless steel frame that puts the finishing touch on a truly outstanding smartphone.

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