Archive for February 2, 2012

President Benigno S. Aquino III inaugurated the electronic information programs of the Philippine Information Agency in celebration of its 25th Foundation year.

These programs are the PIA Text Blast and new PIA website.

“We developed these programs so that we can provide information to people wherever they are, and in forms accessible to them,” said Atty Jose A. Fabia, director general of PIA. “We are using new media to inform and save lives.”

The President will also lead the formal opening of the PIA Art Gallery.

He, too, will witness the formal turn over of digital materials on his presidency, from the agency and the Presidential Communications Operations Office to the Presidential Communications Development and Strategic Planning Office.

PIA Text Blast
Fabia said that through text messages, the PIA will be able to provide latest information to its more than 100,000 recipients per province nationwide. “We have force multipliers through our regional information officers, the broadcast media and people involved in development communication,” he added.

The PIA Text Blast will contain messages such as latest Presidential pronouncements, updates on advisories on weather and disaster situations, government programs and services, and news advisories targeted to specific audiences, among others.

“Text blast recipients can also give us their feedback or queries regarding the information they receive from PIA,” Fabia said.

The said program utilizes a Public-Private Partnership (PPP) approach as it links the agency and the National Telecommunications Commission with major telecommunication companies in the country including SMART Communications, Inc. and Globe Telecom, Inc.

PIA Website
“The PIA website has kept Filipinos overseas abreast with developments in their hometown as our information officers from all over the country bring local news to cyberspace,” said PIA deputy director general Virgilio DC. Galvez.

The PIA website went online some 12 years ago. At the time, most of the stories came from Davao, Iloilo and Cebu. Since then, it is has been able to churn out more than 150 stories daily from PIA’s 16 regional offices.

“The new PIA website offers stories on how government priority programs impact on local communities,” Galvez explained. “We have specific sections on news about each Philippine Development Plan cluster.”

News in dialects, which provincial media have found to be useful in their reportage, will continue to be a distinct feature of the PIA website.

News clips from Communications and News Exchange Forum (CNEX), a regular media briefing featuring top government officials and held at the PIA Central Office, may also be viewed from the new website. The CNEX is jointly sponsored by the Presidential Communications Operations Office (PCOO), PIA and Philippine Broadcasting Service, and is aired live over PTV-4.

Turnover of the PIA-PCOO contribution to the PCDSPO
The President will also witness the formal turnover of the contribution of the PIA-PCOO to the Presidential Museum & Library of the Presidential Communications Development and Strategic Planning Office (PCDSPO).

The said contribution is a digitized collection of multimedia materials on President Aquino, which includes speeches, government programs, administrative and executive orders, and news coverage, among others.