SM Cinema introduced the e-Plus card

Posted: April 12, 2012 in Tech
Tags: , , ,

Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation

SM Cinema introduced a new trend in the line of movie experience with the new e-PLUS card, your gateway to Entertainment, Privileges, Lifestyle, Upgrades and Surprises.

It’s a prepaid card that is reloadable with P500 and P1000 load denominations. Get free snacks every time you load up. Reloading is available at the SM Cinema ticket booth and soon, online via and other reloading facilities.

Sahara Jean Garnica, Senior Marketing Manager of SM Cinema

The e-PLUS card is upgradeable to a loyalty card for free. Once upgraded, you also have an option to avail the e-PLUS Starter Kit which includes a movie, snack, and a premium item. Enjoy discounts and freebies from partner merchants. Exciting premium items are also easily redeemable at e-PLUS booths located in SM Cinema branches. You can earn reward points every time you watch a movie and soon when you purchase at any Snacktime outlets.

The e-PLUS card is open to all movie-goers. Students, entrepreneurs, and professionals may now enjoy the experience without falling in line; cardholders may go straight to the theater of choice plus all the perks and convenience that the card offers.

e-PLUS card holders will also have a chance to receive regular movie and promo updates via email and SMS. Get invites to exclusive promos and seasonal offers along with access to exclusive events, quarterly raffles and free giveaways on different occasions.

“e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card. We are loading up the card with rewards and perks. The e-PLUS card is a perfect entertainment gift card. It is also ideal as corporate giveaways for various programs and promotion.” says Ms. Sahara Jean Garnica, Senior Marketing Manager of  SM Cinema.

New members and existing prepaid card holders just need to submit a duly-accomplished application form with a valid ID at any e-PLUS booth located in SM Cinemas nationwide. The Application Form is available at the e-PLUS booth or on-line via the SM Cinema website. Upon submission of the completed application form, a cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. By validating his/her mobile number, cardholder gets a complimentary movie ticket.

“While e-PLUS is one’s gateway to all of our exclusive offers, it is also our way of rewarding our loyal patrons. Because it offers convenience and loaded entertainment experience with its privileges, ever-growing number of surprises and partner merchants, our membership base will continuously grow. We encourage everyone to get their e-PLUS card now and be part of the 100,000 cardholders to date.” says Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation.

Apart from exclusive discounts and offers from its partner merchants, e-PLUS provides VIP privileges to its cardholders. e-PLUS cardholders are given special lanes at the ticket booth when they reload, a free upsize of drink when they present their card at any Snacktime counter, and a meal credit for every P500.00 or P1, 000 reload which they can use to avail of a popcorn and drink.

e-PLUS cardholders can use their points to get exclusive SM Cinema items from parking discount vouchers, planners and gadgets like mobile phones and digital cameras. Cardholders are also entitled to a 50% discount on select SM exclusive movies, join online and seasonal promos and quarterly raffles where gadgets, trips and concert tickets will be given away.

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

INFOCHAT: SM Cinema introduced the e-Plus card


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