Toshiba Brings New Generation of TVs and PCs to the Philippines Announces Solenn Heussaff as New Brand Ambassador

Posted: June 22, 2012 in Tech
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Toshiba Philippines Inc. demonstrated the power of its tagline, “Leading Innovation”, with the launch of its new generation of products for the Philippines: leading-edge large-screen, glasses-free 3D TV, new Power TV series, and a new generation of notebook PCs, including the Z Series Ultrabook. The company also introduced its new Brand Ambassador for the Philippines, Ms. Solenn Heussaff.

In its new line-up of state-of-the-art TVs, Toshiba unveiled the breakthrough 55-inch REGZA RZ1, the very first large-screen glasses-free 3D TV to be launched in the Philippines. Equipped with a Quad Full HD screen, the REGZA RZ1 provides viewers with a totally immersive 3D TV experience and can also deliver 2D content with four times (quad) Full HD resolution.

Toshiba also introduced the latest advances in its innovative Power TV series, a series of LED TVs that make full use of Toshiba’s new REGZA Engine to provide outstanding picture and sound quality. In particular, the 23-, 32- and 40-inch models in the new PB200 series deliver maximum performance with minimum power consumption and feature slim, attractive designs.

In PCs, Toshiba announced its new generation Z series Ultrabook™, the Portégé Z930. Weighing only 1.12kg1, the Portégé Z930 is not only the world’s lightest1 13.3-inch Ultrabook™ ever, it also combines the ease-of-use and performance of a laptop with the wake-up responsiveness of a tablet. Only 15.9mm high, this new Ultrabook™ features a slim design with a durable magnesium alloy chassis, a battery life of up to 8 hours and all the power and fast, easy connectivity of a comprehensive selection of full-sized ports.

Other notebook PCs announced by Toshiba included the new Satellite L, Satellite C, Satellite M and Satellite P series. Powered by the latest generation of processors and with state-of-the-art, high-speed data interfaces, all Satellite series excel in fulfilling the most demanding business needs. The new series offer 14.0- and 15.6-inch displays.

Explaining the thinking behind the new products, Mr. Tomoyasu Yamamoto, CEO & President of Toshiba (Philippines), Inc. said: “We at Toshiba are constantly innovating and exploring new technologies that allow us to provide consumers with stylish and functional products. In addition, by enhancing awareness of our brand, we hope more consumers will make Toshiba their choice.”

Adding more sizzle to the launch was the announcement of Toshiba’s new Brand Ambassador for the Philippines, popular actress and model Ms. Solenn Heussaff. As the official Brand Ambassador for Toshiba in the Philippines, she will be featured in Toshiba advertisements for notebook PCs, TVs and home appliances in the major media. Toshiba chose her as its new Brand Ambassador because her alluring combination of a fresh image and sophisticated character reflects qualities Toshiba brings to its products, providing a close-to-the-heart appeal for the Philippine consumers. Her undeniable style and real talent is the perfect match for Toshiba’s innovative and technologically advanced products.

She shared her happiness of working with Toshiba: “It’s a great honor to be chosen as the brand ambassador for Toshiba in the Philippines. I know Toshiba products are stylish and technologically advanced, and they embody the kind of life I want to lead. It is this link between me and Toshiba that makes me feel closer to the brand.”

As one of the world’s leading electronics companies, Toshiba continues to provide its customers in the Philippine with the very latest technologies and innovative products.

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