SONY unveils Series of PCs and New Cameras

Posted: June 25, 2012 in Tech
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SONY Philippines recently launched new lines of PCs armed with unique Sony technologies for unique user experience during an event held recently at Bonifacio Global City, Taguig. The company highlighted the Vaio T Series as the PC for ultra-mobility for people on-the-go. With perfect balance of performance and mobility, the Vaio S Series is ideal for businessmen and students. And for trendy users, the Vaio E Series is now newly designed and comes in two sizes.

The latest additions to Sony cameras were also highlighted during the event. Photography enthusiasts can take professional photos effortlessly with the new SONY SLT-A37 camera with auto portrait framing and clear image zoom. The new NEX-F3 camera with a tiltable LCD screen lets users take self-portraits easily.

VAIO S Series
Sony Philippines launched the new VAIO S Series, a powerful new mobile PC with a full range of features in a light-weight body. The new VAIO S Series is available in a 13.3″ LCD screen and designed mainly with serious users in mind who want high-performance mobile computing. The Vaio S is also capable of extended battery life with the optional Extended Battery accessory, ideal for business as well as on-campus use where you may not readily find an AC source to power your laptop.

The new VAIO S Series gives you effortlessly clear, crisp sound with “xLOUD” and “Clear Phase” technologies, which boost volume levels without distortion for that that impressive music, movie, and gaming experience. Alternatively, you can switch to Dolby® Home Theatre® V4 for rich, cinema-quality audio whether you’re listening through its built-in speakers, external loudspeakers or headphones.

The Core i5 model comes in Black and Silver and the Core i7 model comes in Carbon Black. The Vaio S series will be available in stores beginning this month.

VAIO E Series
The complete line of the new VAIO E Series was also unveiled, an attractive notebook PC for users who want smarter, easier, everyday computing. The VAIO E11 is equipped with an AMD E2-1800 processor, while the VAIO E14 is equipped with a Pentium Dual-Core CPU, a 2nd generation Intel® Core™ i3 and i5 CPU, and a 3rd generation Intel® Core™ i7 CPU with AMD RadeonTM HD 7550M GPU (VRAM: 1GB)1. Available in two screen sizes and three colour variations, the new VAIO E Series is perfect for trendy students who are always on the go.

The new VAIO E Series 11 and 14 features displays that are 11.6 inches and 14 inches wide, respectively for a more satisfactory use. It comes in three stylish colours; white, black and pink, with the unique and distinctive ‘wrap design’. The overall contrasting shades of the PC body and the screen lets everyone compute in style.

With its unique design, range of screen sizes, and enriched sound and video features, the VAIO E Series will definitely be your satisfactory PC for everyday usage. The new VAIO E Series is available in stores beginning this month.

VAIO T Series
Another series introduced by Sony Philippines is the Vaio T Series, the Sony mobile PC created to go toe to toe with Ultrabooks. Thin and light, the T Series comes with various interfaces for a better mobile PC experience. It also includes Sony’s unique technologies such as the “Rapid Wake + Eco”, faster USB charging, and longer battery life that are the must-have features in its category. Overall, the VAIO T Series is perfect for people on the go because of its full featured connectivity and complete user experience through its integrated ports.

The VAIO T Series can connect easily and directly to the devices you need, such as desk monitors, projectors, and Ethernet. With VGA and LAN cable connectors in addition to USB 3.0, USB 2.0, and HDMI ports, this PC can be connected to devices of all kinds without the inconvenience of mini and micro connectors that require dongles. The VAIO T Series also has an extended memory capacity with both a Memory Stick and SD card slot.

There is also a dedicated ‘ASSIST’ button. It gives one-touch access to VAIO Care which simplifies basic maintenance and troubleshooting tasks to keep your VAIO in good condition.

The new VAIO T Series is available in stores beginning this month in two sizes, 11.6” and 13.3”.

New SONY SLT-A37 Camera
Explore the creative world of high-quality imaging and interchangeable lenses with the new SLT-A37 camera with Translucent Mirror Technology from Sony. Light and easy to use, the new SLT-A37 broadens artistic options for anyone who’s stepping up from their point-and-shoot compact camera.

The SLT-A37 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing mode identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portraits using the compositional ‘rule of thirds’. The By Pixel Super Resolution Technology ensures that cropped, zoomed portraits retain a full pixel count to flatter your subject.

It’s easy to give your shots that professional polish. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder™ or the tilt-angle 6.7 cm (2.7″) Clear Photo LCD screen.

Unique to Sony cameras, the Translucent Mirror Technology delivers a potent combination of speedy shooting, non-stop phase detection autofocus and continuous live image preview, even when you’re shooting Full HD video (50i/25p). The precision 3-cross 15-point AF system with tracking autofocus keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, you’ll capture all the drama and beauty of that special moment.

Framing and focusing is a pleasure through the high-resolution Tru-Finder™ that matches or exceeds the abilities of many optical viewfinders. With a high 1440k dot resolution, excellent contrast and 100% field of view, this high-performance electronic viewfinder offers the same detail and clarity as the recently-launched SLT-A57. There’s also a special mode to assist comfortable Tru-Finder™ operation for spectacle wearers.

The SLT-A37 is available for P39, 999.00 (including the 18-55mm zoom lens) and comes with a free lens filter, camera bag and extra battery.

New NEX-F3 Camera
If you’re looking for DSLR-style results with less to carry, the NEX-F3 compact system camera from Sony makes ‘big-camera’ picture quality refreshingly accessible.

The pocket-sized NEX-F3 features the same space-saving mirrorless design as other cameras in the E-mount family. Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor™ APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video (50i/25p). Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background.

The NEX-F3 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portrait photos.

Self-portraits are simple, too. Just hold the camera at arm’s length and flip the LCD 180° to see yourself clearly. Then press the shutter button, or let Smile Shutter take the picture for you automatically.

This is available in black and white for P27, 999.00 (including the 18-55mm zoom lens) and comes with a free 8GB memory stick and carrying case.

  1. Haven’t had much experience with the laptops but the cameras, that is a different story. The A37 looks so nice. Slick all in one camera with interchangeable lenses. Sony out did themselves on this camera.

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