SAP Forum highlights strength in Mobile, In-Memory and Cloud

Posted: July 6, 2012 in Tech
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SAP’s 40 years of innovation has culminated in a strengthened stable of business applications which will be featured in the SAP Forum that will run its South East Asian tour across six countries in the region till 22 August, including Philippines, Indonesia, Malaysia, Thailand, Singapore, and Vietnam.

Highlighting SAP’s solutions in mobility, in-memory and the cloud, the conference brings real-life case studies of how SAP can help businesses run like never before. An event aimed at fostering dialogue between thought leaders, existing and potential customers, partners and other members of the SAP ecosystem, it comprises sessions and demos that focus on the new wave of innovation, value creation and deep customer insights.

Tactical Cloud Acquisitions to Boost Enterprise Performance
SAP’s business applications allow organizations to run better and even faster. The recent acquisition of SuccessFactors brings a boost to Human Resource management– a core function in most organizations – by simplifying HR processes through the cloud. Another recent acquisition, Ariba, is the leading provider of collaborative business commerce solutions which also extends companies’ business commerce processes into the cloud.

“The cloud is bringing a new powerful way for enterprises to interact with their customers and partners. SAP’s commitment to building the business network of the future and growing SAP’s strength in the cloud,” said Darren Rushworth, SAP Managing Director for Philippines and Emerging Markets.

Key to Growth: Managing Big Data
At the SAP Forum, Rushworth spoke to an audience of customers, partners and industry experts about real time management of data and why it is the key to growth.“We live in a highly interconnected and fast-changing world, facing dramatic technology advances such as the emergence of cloud technology and the increasing connectivity both business and social through the rapid expansion of mobile devices. There are many opportunities to turn the growing amounts of data into intelligence that businesses can use via in-memory computing. We are entering an age of business networking where companies of all sizes and industries will connect, collaborate and trade in open, transparent and flexible business networks. SAP is dedicated to providing the best software solutions and applications to create growth, increase productivity and innovation,” said Rushworth.

Social Networks as the Next Business Frontier
A recent study suggested that a growing number of ASEAN CEOs view social networks as an important channel of engagement with their customers and partners. The number of CEOs adopting social networks as a business tool is expected to grow from the current 25 per cent to 68 per cent in the next three to five years.

During the SAP Forum, Rushworth highlighted the latest SAP tools that are available for enterprises. He also shared insights on how social media chatter can be converted to business intelligence, and how this helps companies build the smart business network of the future.

Rushworth reiterated SAP South East Asia’s commitment to get closer to customers and spend more time listening to the challenges that they are facing.

  1. Mr.Jay says:

    Big Data is a big battlefield for SAP and its competitors.

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