Sony takes mobile entertainment to a new level 
with Xperia ion and Xperia neo L

Posted: July 12, 2012 in Tech
Tags: , , , , , , ,


Mobile phone use has definitely evolved over the years. From simple calls and text messaging, more and more people now use their phones not just for communication but also for keeping themselves entertained on-the- go. Surveys show that mobile phone users have taken to internet browsing, social networking, watching movies and videos and listening to music on their mobiles.  In addition, they increasingly take their own photos and videos and share these with friends and family through their handheld phones.  The mobile phone has definitely become more than just a tool for keeping in touch but a versatile companion for mobile entertainment.

With this in mind, Sony strengthens its smartphone leadership by expanding the Xperia line-up with the launch of Xperia neo L and Xperia ion on July 11, 2012 at The Fort, Taguig City. The two new Xperia models, available this month,  promise to take mobile entertainment to a new level and give consumers the ultimate mobile experience with large screens and unequaled Sony technologies that contribute to  fun and intense mobile entertainment experiences.

These Sony technologies include Mobile Bravia Engine for high definition images, X-Loud for crisper sounds and Exmor R for exceptional photos even in dark environments like bars and restaurants.  The handsets are also equipped with fun features like Facebook Inside for an easy, fast and fuss-free SNS experience and Track ID that allows a user to record and identify the title of a song.

Xperia neo L

The new Xperia neo L boasts of a larger 4” display compared to the 3.7” on Xperia neo V, a 5MP back camera which records 720p HD video, a front facing camera for video chat, and is powered by the latest Ice Cream Sandwich Android software from Google. Xperia neo L is preloaded with Google Talk for easy video chat between smartphones, tablets and PCs using the front facing camera. The large 4” display provides the best in its class entertainment experience, making internet browsing and watching favorite video clips shot in HD even more immersive and engaging.

Available in either black and white for PhP 12,490, Xperia neo L builds on the sleek and stylish design of Xperia neo V, incorporating the curved back and glossy finish. Xperia neo L also incorporates Sony’s xLoud technology for crisp and loud sound.

Mr. Takao Kuroda, President and Managing Director of Sony Philippines, Inc, commented, “With the popularity of the Xperia neo V among Filipino consumers, we are confident the Xperia neo L will be equally successful.  With its large, bright screen, excellent camera and other excellent features, Xperia neo L will provide consumers with everything that they demand from an Android smartphone in a sleek and stylish design.”

Xperia ion

Meanwhile, Xperia ion which was recently awarded the prestigious Red Dot Award for Product Design, features a stunning 4.6” HD display that provides a visually brilliant viewing experience with razor sharp clarity. For photo enthusiasts, Xperia ion features fast capture to take the impressive 12MP rear camera from sleep to snap in a little over a second with a single key press.

Photos can then be easily and wirelessly shared on any screen – TV, laptop or tablet, with just one touch using DLNA connectivity. Additionally, both rear- and front-facing cameras deliver HD recording capabilities.

“Xperia ion combines superb technology and design to deliver a topnotch mobile entertainment experience. It’s suited for mobile phone users who want top-of-the-line features in their handsets,” said Mr. Patrick Larraga, Head of Mobile Business for Sony Philippines.

Xperia ion is available this month for PhP29,990 in authorized retailers nationwide.

Since entertainment and communication are in perfect sync with Sony Xperia’s new smartphones, consumers are definitely up for a special treat with these must-have gadgets.

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