Blackberry 10 is set out to create a unique mobile computing experience that constantly adapts to users’ needs.  Thorsten Heins, President and CEO of Research In Motion said, “Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities.  All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone in the market today,”

BlackBerry® 10 which will be launched globally on January 30, will offer a large catalog of the leading applications from across the globe and across all categories, including Games, Productivity, Social, Lifestyle and Leisure, Multimedia and Published Content, as well as applications designed for business and enterprise use.

The BlackBerry 10 platform has recently achieved FIPS 140-2 certification, which means that government agencies will be able to deploy BlackBerry 10 smartphones and BlackBerry® Enterprise Service 10 as soon as it is available.  This marks the first time BlackBerry products have been certified ahead of their launch.  In addition, RIM recently announced that BlackBerry 10 smartphones have now entered more than 50 carrier labs with many more entries expected in the coming weeks.

The BlackBerry App World web store has been recently renamed as BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.  BlackBerry World will have much more than just apps– it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.

BlackBerry Developer Community Support

Its developer ecosystem programs include BlackBerry® DevAlpha test devices, the 10k developer commitment, updated tools and more. These programs continue to drive enthusiasm from the developer community as they build for the BlackBerry® 10 platform.

“Developers from around the world are joining us on the last leg of the journey to the launch of BlackBerry 10 and we are thrilled at the enthusiasm we see from them. We have worked hard, and continue to work hard to meet the needs of developers,” said Alec Saunders, Vice President, Developer Relations and Ecosystems. “Developers asked for hardware to test their apps, and we delivered. They asked for the roadmap about the tools, and we posted it. They asked for RIM to show our confidence in developer success, and we’re doing it. We’ve continued to refine and add on to our developer programs to ensure we are giving developers the best opportunities for success with BlackBerry 10.”

BlackBerry 10 Developer Initiatives In the Philippines

BlackBerry has been encouraging Filipino talents to develop for the BlackBerry platform, especially BlackBerry 10, in a number of ways:

-PinoyBBDev Hackathon (Aug 2012):  35-hour hackathon session that gathered 22 teams (over 90 developers), for the chance to win BlackBerry devices.

-BlackBerry Jam Hack in Manila (Oct 2012):  36-hour hackathon session that gathered 28 teams (100 developers).  Aside from winning devices, the team that produced the best BlackBerry 10 app was sent to Thailand to represent the Philippines in BlackBerry Jam Asia.

-BlackBerry Community Port-A-Thons (Jan 2013):  held over two weekends this month.  Developers globally, including those from the Philippines, were able to submit: over 15,000 apps (Jan 12-13) and over 19,000 apps (Jan 19-20).

In addition to these activities, RIM extended the BlackBerry Academic Program (BAP) to the Philippines.

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