Great moments usually happen in lightning speed that’s why Samsung, the global leader in digital technology, stepped up to the challenge to come up with its fastest camera to date. The new Samsung NX300 raises the bar of excellence in smart cameras with its record-breaking features that will delight every photography enthusiast.

During the recent launch at Bonifacio High Street, Samsung introduced its lifestyle ambassadors whose accomplishments resonate the camera’s dedication to speed. Iron Man 7.3 Philippine record holder Noy Jopson, national record holder in Olympic Distance Nikko Welgas, 4-time Filipina Elite champion in Iron Man 7.3 Philippines Monica Torres all exhibit a penchant for speed, and their winning moments are best captured by no less than Samsung NX300. Ace sports photographer Ben Chan of Blacksheep Manila was also on hand to demonstrate how Samsung NX300 works best in capturing fleeting moments. Ben who was put to the challenge of taking photos of the athletes training was able to fully utilize the features of the Samsung NX300. Never missing a shot, the NX300’s fast shutter speed was able to keep up with the athlete’s quick motions without having to pose or slow down.

Samsung NX300 offers the fastest shutter speed at 1/6000th of a second to capture fast moments in the clearest and most precise way possible. Together with a 20.3 megapixel sensor, it can shoot continuously at an ultra-fast rate of 8.6 frames per second that brings crystal clarity to fast-moving subjects and helps capture fleeting moments before the subject moves out of frame. It also has an advanced Hybrid Autofocus (AF) system that determines the distance of the subject while fine-tuning the focus for maximum contrast.

The same enhancements from the inside resonate on the outside. It has a revolutionary 3.3-inch AMOLED touch screen display for easier navigation, which can also be tilted for taking low or high angle shots. The AMOLED screen is the same screen found in high-end Samsung smartphones that give better image and playback clarity. Lightweight and portable, the Samsung NX300 can be brought easily anywhere.

Sharing photos online is done with just a few taps. Using Wi-Fi connectivity, pictures can be directly uploaded from the camera to Facebook, YouTube and Picasa. Photos can also be automatically shared or transferred to a tablet or a smartphone through Autoshare by downloading  the Samsung Smart Camera app in Play Store.

What’s more, Samsung NX300 is a mirrorless interchangeable lens camera, which means photography buffs may use other lenses to suit their needs. All these features are encased in a light-weight, sleek, premium body that spells elegance and style.

“We are very pleased to introduce Samsung’s breakthrough product in smart cameras,” says Eric Sulit, Samsung Philippines Business Unit Director for Mobile and Digital Imaging. “We are confident that the new Samsung NX300 will set the standards in digital photography in terms of speed, ease of use and, of course, mobile connectivity which is also a major consideration among today’s camera users who simply love to share their DSLR quality photos online. “

By ingeniously combining modern technology and the needs of today’s generation, Samsung wins the race in smart digital cameras. Unforgettable moments that happen in split-seconds are captured in the clearest way possible, with vibrant colors bursting with life, and can be shared easily for everyone to enjoy.

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