Photo Caption: L-R, Zyra Tinio – Marketing Officer for Campaigns and Retail at Power Mac Center. Joey Alvarez – Power Mac Center Marketing Director. Mariles Gustilo – Ayala Museum Senior Director. Lawrence Sison – Power Mac Center Chief Executive Officer. Joy Kathleen Pena – Associate Manager-Tours & Education of Ayala.

Ayala Museum and Power Mac Center have collaborated to make the museum’s diorama exhibit of key Philippine history events more multidimensional.

Power Mac Center’s gift to the museum consisting of brand new units of iPod Touch signals the start of the technology-enhanced and multi-sensory “Diorama Experience.”

These devices will replace the analog audio players that visitors used to play the diorama audio guides which provide more detailed narrations of historical events and facts relating to each diorama.

From serving as hi-definition audio guides, the iPod Touch will eventually be designed as full blown multimedia tours for the well-loved dioramas.

“We are happy that we are able to partner with Ayala Museum in making history relevant and engaging especially among today’s millennial and museum goers,” Joey Alvarez, Power Mac Center marketing directory, said.

Power Mac Center Chief Executive Officer Lawrence Sison and Ayala Museum Senior Director Mariles Gustillo signed the memorandum of agreement for the given Apple products in a recent ceremony held at the museum.

“Our partnership with Power Mac Center is in line with the museum’s efforts to spread awareness and appreciation of Philippine heritage,” Gustillo said.

For his part, Sison said that “History is an important resource to nation building, while multimedia-enhanced art provides an excellent ways to educate people on lessons from the past.”

Ayala Museum’s permanent collection of 60 handcrafted dioramas is conceptualized by National Artist for Historical Literature Carlos Aquino. It also showcases the artisanship of woodcarvers of Paete, Laguna who produced the dioramas.

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