Intel Corporation launched the 4th generation Intel Core processor family at the Shangrila Hotel Makati on July 11, reinventing personal computing as people know it today.

4th generation Intel Core delivers optimized experiences personalized for end-users’ specific needs, packing extraordinary battery life capability, breakthrough graphics and new usages in devices such as 2-in-1s, tablets, robust enthusiast and portable all-in-one systems and secure and manageable business device with Intel vPro.

The new Intel Core processors provide incredibly responsive, secure and powerful performance for consumers to create and consume content wherever their mobile lifestyles take them.

The first chip ever built from the ground up for the Ultrabook and the most significant roadmap change since Intel Centrino technology, 4th generation Intel Core processors combine stunning PC performance with tablet-like mobility, accelerating a broad new category of 2-in-1 devices.

With power levels as low as 6 watts in scenario design power, Intel is enabling thinner, lighter, cooler, quieter and fanless designs. New Intel Core processors also power designs such as all-in-one PCs with great battery life, bringing portability to the growing category.

Mr. Calum Chisholm – Country Manager of Intel Philippines

The highest-performing processor family, 4th generation Intel Core processors are capable of delivering up to 15 percent better performance than the previous generation.

Consumer and business systems based on quad-core versions of 4th generation Intel Core processors are now available. Summer availability is planned for 2-in-1s Ultrabooks, portable all-in-ones and traditional laptops and desktops. New mobile business products with 4th generation Intel Core vPro will be available later this year.

4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life.

For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

The 4th generation Intel Core processors also bring the highest performance currently available in mainstream computing with the additional benefit of superior graphics support.

Mr. Leighton Phillips – Director, Product Marketing Pricing of Intel Asia-Pacific

People will be able to experience every day computing approximately two times faster; systems can wake up approximately eight times faster and users will have the ability to edit and share HD video about 20 times faster; than a similar 4-year-old computer.

All new Ultrabooks will be touch-enabled and have Intel Wireless Display capability built in to bring natural touch and motion interactivity and speed mode for low-latency gaming on the big screen. Ultrabooks will also be hardware-ready for voice command and control, giving the user flexibility to choose the most natural and intuitive way of handling the task at hand.

Ultrabooks will wake in less than 3 seconds from deep sleep and in some cases much faster, offering the nearly “instant-on” experience that people want. Ultrabooks will pull email, social media and other updates while in a low-power mode, meaning less waiting for fresh data upon waking.

Also, Ultrabooks are also equipped with built in security capabilities including Intel Identity Protection Technology (Intel IPT) and Intel Anti-Theft Technology (Intel AT) for more computing protection.

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