Matteo Guidicelli, Jessy Mendiola new faces of LINE

Posted: December 23, 2013 in Tech
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SAM_0236-1-copy1Jin-woo Lee, Business Representative of LINE Philippines and Senior Manager, Global LINE Business Office, LINE PLUS Corporation. Darin (Dae Yun) Hwang, Manager of LINE, Global LINE Business Office, LINE PLUS Corporation.

LINE, one of the world’s leading mobile messaging platforms, taps the services of popular actor Matteo Guidicelli and actress Jessy Mendiola as their new brand ambassador.

The famous love team starred in the LINE’s latest TV commercial. Also, their open their official accounts and released personalized stickers to stay closely connected with their fans.

The commercial series shows LINE’s core features such as LINE stickers, free call and group chat. Moreover, the sweet singing voice of the two brand ambassadors is also featured in the commercials as they sing the catchy theme song of the mobile messaging platform.

“It is truly fun and easy to communicate through LINE where I can vividly express my emotions with more than 8,000 stickers. I am delighted to share with my fans that my own LINE stickers will be released shortly, free of charge.

It is really exciting to stay connected with my beloved family, friends and fans with LINE for free, wherever I am around the world,” the actress behind Kapamilya network’s upcoming soap Maria Mercedes said.

Meanwhile, heartthrob and three-time Kartel of the Year awardee Guidicelli said that LINE is the ultimate gateway for him to directly communicate with his fans everywhere, adding “Through my official account, I can instantly update my fans by sending them personalized messages, pictures and even video clips.

I cannot wait to try out the ‘On-Air Mode’ where I get to chat my fans in real-time. I also like to compete against my friends on LINE’s variety of games during my spare time.

I especially enjoy playing LINE POP and LINE BUBBLE.” LINE is also rolling out multiple official accounts of local brands and celebrities such as Ivory Music, MCA Music, rapper and Fliptop player Abra, etc to become the vital source of entertainment for Pinoy users.

Jin-woo Lee, LINE general manager, explained that LINE has been experiencing a significant growth rate of 26 times over the past 5 months in the Philippines, in terms of daily download number.

“We hope this new campaign will bring LINE closer to the Filipino users,” he added.

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