Posts Tagged ‘Mobile Life 2011’

TNS launched results of its study dubbed “Mobile Life 2011,” the largest ever global research study into today’s mobile consumer. Now on its sixth year, Mobile Life 2011 is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries, including the Philippines. It provides a complete understanding of consumer experiences with mobility today and insights into how this will change tomorrow.

“Research results of Mobile Life 2011 highlighted that as “static” functionality such as SMS and still imaging become commoditized, growth will be driven through further demand for social functionality and new demands for video calling, streaming and sharing services,” explained Gary de Ocampo, TNS Managing Director.