Canon has announced a new initiative called Generation Green, that combines the company’s eco-friendly printer products and solutions under one corporate brand.
Generation Green is Canon’s environmental initiative that aims to reduce the environmental burdens in all stages of a product’s lifecycle. This program encompasses eligible Canon scanners, PIXMA inkjet printers, imageCLASS laser printers, copiers, calculators, imageFORMULA DR and CR scanners, imagePROGRAF Large Format Printers, imageRUNNERs, Color imageRUNNERs, imageRUNNER LBP, and imageRUNNER ADVANCE.
Generation Green is designed to provide business partners, customers and consumers a way to identify and learn about the various green products and solutions Canon offers; for example, possible cost savings through energy efficiency.
Canon has several eco-conscious features unique to its Generation Green line of printers including: Quick Start, Energy Saving, On-Demand SURF technology, and White LED.
As part of the campaign, Canon has also announced the availability of NatureStone product packaging in select ink packs. NatureStone uses biodegradable packaging, which Canon claims reduces the need for paper and other raw materials, resulting in a 45 percent reduction in natural energy, 65 percent reduction in petroleum-based plastics, and a 50 percent reduction in carbon emissions.
Generation Green is divided into three product classification categories: Eco-Conscious, Eco-Standards and Eco-Friendly.
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