Advanced Micro Devices Inc. announced that it has a new corporate brand campaign under a new tagline, “The Future is Fusion.” The new company brand and the campaign were designed to address marketplace directions that AMD identified through internal research, and by working closely with its strategic customers and partners who depend on AMD’s microprocessors to offer choice to consumers worldwide.
AMD said that the campaign is intended to focus on how the unique AMD combination of technologies, coupled with close relationships with computer manufacturers and a deep understanding of customer needs, results in next-generation capabilities and experiences at work, at home, and at play.
The company noted that the adoption of the “Fusion” brand and the accompanying global campaign, which is expected to run through the end of the year, are among several steps it is taking as part of a broader transformation designed to sharpen its focus around its core microprocessor and graphics technology businesses.